If you want to increase traffic and brand awareness for your business website, you must understand advanced SEO. Its reason is that more than 80% of traffic on your website is coming from the search engine. The algorithms of the search engines are changing constantly. Therefore, you should try to stay tuned into the latest news about the search engines. Almost 78% of users use search engines before buying any product or service. Therefore, you should try to focus on the advanced SEO strategies to improve the ranking of your website in the search engines. Here, we will discuss the top six advanced SEO strategies for small business that are not common.

Complete The SEO Audit On Your Business Website:

If you are not getting enough traffic and sales on your business website, auditing of your website is crucial to you. Lots of SEO companies are providing this service. If you have enough money, you can avail of this service. If you don’t have enough money, you should do it manually. By doing an SEO audit for your website, you will get an idea where you are standing. After getting an idea where you are standing, you can make SEO strategies for the future. For the business website, SEO audit is also helpful to you to attract and retain the customers. To complete the SEO audit on your website, you should follow some essential steps. First, you should check the titles and meta descriptions of all the pages. You should also make sure that these pages are optimized for SEO keywords. The URL structures of these pages should also be SEO optimized. All the posts should be properly formatted. All the images should have alt tags. There should be internal and external links in the posts.

Create SEO Optimized Landing Pages:

If you want to increase the sales and leads of your business, you should create the well-designed landing pages. Its reason is that if you are creating enough landing pages for your business website, it means that you are opening more gateways for the incoming search traffic. Lots of businessmen don’t know the importance of the landing pages for the SEO of a website. They should understand that these landing pages are the best ways to create a strong relationship with the customers. While designing the landing pages for your business website, you will have to keep in mind some essential things. You should use professional graphics. The layout of these landing pages should also be clean and modern. You should attach CTA with these landing pages. These kinds of landing pages will be attractive for the users.

Your Website Should Be Mobile-Friendly:

Mobile-friendliness is also an important component of advanced SEO. For this reason, you should make sure that your business website should be mobile-friendly. To make your business website mobile-friendly, you should ensure the responsive design of the website. Google is giving importance to the mobile-friendliness websites in the search results because almost 60% of searches are performed on mobile devices. In the case of e-commerce, the results of the mobile-friendliness websites are also surprising. According to a research, more than 45% of US residents try to complete their orders through mobile devices. If you are focusing on the mobile-friendliness of your business website, it means that you are ignoring 60% of the organic traffic. If your website is not providing the good user-experience to the mobile users, Google will also decrease your ranking for the desktop devices too.

Regularly Monitor The Stats Of Google Search Console:

Google Search Console is a product of Google that is providing help to the developers to improve the ranking of their websites. You should sign up on this tool and try to monitor the stats of your website regularly. This is a powerful tool to find out the potential issues on your website. These potential issues can affect the ranking of your website. You should monitor three important things relevant to your website regularly. First, you should get an idea about the crawl errors. These crawl errors maybe 404 pages and much more. After creating a new page, you should submit its sitemap in the Google Search Console. You should also check the keywords that people are using to visit your website. By optimizing your website against these keywords, you can increase the ranking of your website against these keywords.

Regularly Update The Old Content:

Google gives importance to those websites that are sharing fresh content for the users. If you have shared posts almost three months ago on your website, you should update these posts. After updating these posts, you should submit this URL in the Google Search Console. This thing will provide a signal to the search engines that you are sharing fresh content for the users. When you regularly update the old content of your website, you will observe an immediate boost in the ranking of your website. This is also the best technique to leverage the authority of your website for the higher search engine rankings. For this reason, you should prepare a list of the top-performing content. After preparing this list, you should take an overview of its posts. After taking an overview, you should update old data and images in these posts.

Find And Use The SEO Keywords Of Your Competitors:

If you are running a business website, you will have to face competition from other business websites. If you want to get success, you will have to monitor their SEO strategies. These business websites will be using some essential keywords to drive traffic to their business websites. You should find out the SEO keywords of your competitors. After finding the SEO keywords of your competitors, you should try to focus on these keywords. By using these SEO keywords on your website, you can grab the attention of their customers to your business website. As a result, you can also increase sales and leads to your business website. To find out the SEO keywords of your competitors, you can use lots of tools.